Brand guidelines · v0.1 · Sep 2026
folks.co.in brand
The identity system for folks.co.in — logo, colour, type and stationery, and how to use them together.
About the name. The name 'folks' conveys a sense of familiarity and warmth, suitable for brands focused on community and togetherness.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “f” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#2D5049RGB 45, 80, 73#1C332ERGB 28, 51, 46#A07B3FRGB 160, 123, 63#20302ERGB 32, 48, 46#F3F2ECRGB 243, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxBringing Folks TogetherH2 · 36pxBringing Folks TogetherH3 · 24pxBringing Folks TogetherBody · 17pxBringing Folks TogetherCaption · 13pxBringing Folks TogetherLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@folks.co.in
www.folks.co.in
Founding Team
folks.co.in
hello@folks.co.in · www.folks.co.in
www.folks.co.in
Explorations
Alternative wordmark directions considered for folks.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.